Founded by Rowan Frayling, RoadFocus Photography captures the beauty, power and detail of automotive design through a creative and passionate lens. Based in the South East of England, Rowan has had a love for cars since he was a small boy (he’s not much taller now) and has been honing his photography skills ever since winning his first award in a local young photographer competition at age 11 in his Wiltshire hometown.

Today, RoadFocus specialises in high-quality automotive photography, blending technical precision with a deep appreciation for every curve, badge and bolt. Whether it’s classic icons or modern machines, Rowan brings each vehicle to life with striking imagery that reflects both character and performance.

Driven by passion. Captured with focus.